Selling Corporate Performance Wellness to Management & Employees
Traditional wellness pitches are more and more being tuned out by employees and employers.
- Employees know they should eat a healthy breakfast, get a good night’s sleep and exercise.
- Employers already know that wellness programs can produce excellent ROIs.
How can you get more employees to participate in wellness activities and do so more often?
How can you get management to buy into a new program for high-performing, high-stress managers and executives?
HR and Risk Managers must do two things to increase buy-ins:
- Explain why certain wellness practices are helpful
- Explain the serious, long-term damage of not taking care of yourself
A Managing Corporate Fatigue seminar or webinar shows HR & Risk Managers how to do these two things. For example, did you know…
Your body is made up of trillions of cells.
- Age 1-20 – Body is in growth stage
- Age 20-40 – Body is in repair and regenerate stage
- Age 40-60 – Body is in maintenance and preservation stage (we begin “dying)
Good sleep is sleep that has a repair effect on your body and brain cells. Without it, the body breaks down faster, we age faster, and we become “seniors” sooner in life.
During the day, your normal physical activities stress and damage your body’s cells.
During sleep, your body works to keep you healthy by performing certain “repair projects”…
- Repairs tissue (increased growth hormone production)
- Repairs nerve cells
- Neutralizes neurotoxins
- Replenishes depleted chemicals
- Strengthens immune system
- Improves long-term memory
- Raises and lowers blood pressure
If you sleep properly, you go through several different stages of sleep, during which your body and brain perform different repair and restore projects.
Results of Poor Sleep
Damage to your company
- Poor cognitive function
- Decreased productivity
- Decreased efficiency
- Increased abseenteeism
- Increased presenteeism
- Increased health care costs
- Higher employee turnover
Damage to yourself
- Suppressed immune system
- Alcoholism & Substance abuse
You Can’t “Bank” Sleep
(sleeping in the weekends is a dangerous myth, explained).
15 Tips for Getting Better Sleep
Eating for Performance
Most wellness nutrition advice focuses on eating for…
- Weight loss
- Athletic performance
There’s a fourth goal for eating that many people don’t discuss…
- Workplace performance
Eating for performance focuses on maintaining optimal brain function and energy levels throughout the workday.
How to sell nutrition to employers
When selling performance eating (as part of a wellness program) to employers, emphasize increased productivity and efficiency.
Benefits of healthy eating include reduced risk for:
- Obesity and overweight
- Heart attack
- High blood pressure
- Lower back pain
Vs. Benefits of performance eating:
- Better brain function: more creativity, fewer errors
- More alertness
- Higher energy levels
- Better blood sugar regulation
- Better moods (less irritability, anxiety, depression, stress)
Tips for Performance Eating
Snack Like You Mean It!
Physical Activity for High-Stress Workers
Corporate fatigue wellness initiatives should include:
#1 Teaching stressed employees how to add appropriate physical activity to office and travel situations
#2 Promoting High Intensity Interval Training (HIIT) over traditional Cardio/Aerobic workouts.
- Heart disease
- High blood pressure
- Type II diabetes
- Chronic back pain
- Less absenteeism
- Less presenteeism
- Improved productivity
- Improved efficiency
- Lower health care costs
- Higher employee retention
- Fewer workers’ comp claims
- Fewer lawsuits
Outcome Goals vs. Process Goals for Workplace Energy Management
Physical Activity in the Workplace
Tips for keeping high-performing, high-stress employees active during the workday
The Case for Air Quality
Sick home and building syndrome is on the rise.
Energy Star products and hi-tech buildings contribute to few hours spent in fresh air. For most of the day, your employees are:
- Sealed in their homes
- Sealed in their cars on the way to work
- Sealed in their work buildings
- Sealed in their cars on the way home from work
- Sealed in their homes again
More chemicals and toxins are in our:
- Wall coverings and coatings
- HVAC systems
Tips for employees to better manage their home, vehicle and workplace air quality.
Stress for Success
Tips for reducing and managing – not avoiding – stress
Rituals, Habits & Routines
Tips for creating helpful routines at home and in the office.
Putting it Altogether
Summary tips for selling wellness to employees and management