Selling Corporate Performance Wellness to Management & Employees

Traditional wellness pitches are more and more being tuned out by employees and employers.

  • Employees know they should eat a healthy breakfast, get a good night’s sleep and exercise.
  • Employers already know that wellness programs can produce excellent ROIs.

How can you get more employees to participate in wellness activities and do so more often?

How can you get management to buy into a new program for high-performing, high-stress managers and executives?

HR and Risk Managers must do two things to increase buy-ins:

  • Explain why certain wellness practices are helpful
  • Explain the serious, long-term damage of not taking care of yourself

A Managing Corporate Fatigue seminar or webinar shows HR & Risk Managers how to do these two things. For example, did you know…

Your body is made up of trillions of cells.

  • Age 1-20 – Body is in growth stage
  • Age 20-40 – Body is in repair and regenerate stage
  • Age 40-60 – Body is in maintenance and preservation stage (we begin “dying)

Good sleep is sleep that has a repair effect on your body and brain cells. Without it, the body breaks down faster, we age faster, and we become “seniors” sooner in life.

During the day, your normal physical activities stress and damage your body’s cells.

During sleep, your body works to keep you healthy by performing certain “repair projects”…

  • Repairs tissue (increased growth hormone production)
  • Repairs nerve cells
  • Neutralizes neurotoxins
  • Replenishes depleted chemicals
  • Strengthens immune system
  • Improves long-term memory
  • Raises and lowers blood pressure

If you sleep properly, you go through several different stages of sleep, during which your body and brain perform different repair and restore projects.

Results of Poor Sleep

Damage to your company

  • Poor cognitive function
  • Decreased productivity
  • Decreased efficiency
  • Increased abseenteeism
  • Increased presenteeism
  • Increased health care costs
  • Higher employee turnover

Damage to yourself

  • Brain
  • Suppressed immune system
  • Heart
  • Weight
  • Alcoholism & Substance abuse
  • Relationships
  • Depression
  • Irritability

You Can’t “Bank” Sleep

(sleeping in the weekends is a dangerous myth, explained).

15 Tips for Getting Better Sleep 

Eating for Performance

Most wellness nutrition advice focuses on eating for…

  • Weight loss
  • Health
  • Athletic performance

There’s a fourth goal for eating that many people don’t discuss…

  • Workplace performance

Eating for performance focuses on maintaining optimal brain function and energy levels throughout the workday.

How to sell nutrition to employers

When selling performance eating (as part of a wellness program) to employers, emphasize increased productivity and efficiency.

Benefits of healthy eating include reduced risk for:

  • Obesity and overweight
  • Diabetes
  • Heart attack
  • Stroke
  • High blood pressure
  • Hypertension
  • Lower back pain
  • Osteoporosis

Vs. Benefits of performance eating:

  • Better brain function: more creativity, fewer errors
  • More alertness
  • Higher energy levels
  • Better blood sugar regulation
  • Better moods (less irritability, anxiety, depression, stress)

Tips for Performance Eating

Snack Like You Mean It!

Physical Activity for High-Stress Workers

Corporate fatigue wellness initiatives should include:

#1 Teaching stressed employees how to add appropriate physical activity to office and travel situations

#2 Promoting High Intensity Interval Training (HIIT) over traditional Cardio/Aerobic workouts.

Unhealthy Employees

  • Heart disease
  • Stroke
  • High blood pressure
  • Hypertension
  • Type II diabetes
  • Chronic back pain

Healthy Employees

  • Less absenteeism
  • Less presenteeism
  • Improved productivity
  • Improved efficiency
  • Lower health care costs
  • Higher employee retention
  • Fewer workers’ comp claims
  • Fewer lawsuits

Outcome Goals vs. Process Goals for Workplace Energy Management

Physical Activity in the Workplace

Tips for keeping high-performing, high-stress employees active during the workday

The Case for Air Quality

Sick home and building syndrome is on the rise.

Energy Star products and hi-tech buildings contribute to few hours spent in fresh air. For most of the day, your employees are:

  • Sealed in their homes
  • Sealed in their cars on the way to work
  • Sealed in their work buildings
  • Sealed in their cars on the way home from work
  • Sealed in their homes again

More chemicals and toxins are in our:

  • Furniture
  • Flooring
  • Wall coverings and coatings
  • Electronics
  • Clothing
  • Vehicles
  • HVAC systems

Tips for employees to better manage their home, vehicle and workplace air quality.

Stress for Success

Tips for reducing and managing – not avoiding – stress

Rituals, Habits & Routines

Tips for creating helpful routines at home and in the office.

Putting it Altogether

Summary tips for selling wellness to employees and management

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